B2b is the New B2C
With AI and cloud-based services changing the way we do almost everything, only the companies embracing change are succeeding and growing. They are the game-changers. B2B companies in particular have found themselves in a world where rising consumer expectations are driving heightened workplace demands. Many B2B companies have stayed the course, leaving them at a great disadvantage as the lines between B2C and B2B blur. To compete in this new era, B2B marketers must help their clients’ companies become valuable and relevant. This begins by asking questions.