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B2b is the New B2C

With AI and cloud-based services changing the way we do almost everything, only the companies embracing change are succeeding and growing. They are the game-changers. B2B companies in particular have found themselves in a world where rising consumer expectations are driving heightened workplace demands. Many B2B companies have stayed the course, leaving them at a great disadvantage as the lines between B2C and B2B blur. To compete in this new era, B2B marketers must help their clients’ companies become valuable and relevant. This begins by asking questions.

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B2B Future Ready Means Equipped for Business Transformation

 
 

To better help its B2B clients understand this new business ecosystem and prioritize initiatives, we conducted this B2B Future Ready study with research partner Penn Schoen Berland and trusted data partner SAP.

In Q4 of 2018, we asked 250 senior business decision-makers who work for B2B global companies how they were navigating this new, complicated landscape.

This study identifies the challenges B2B companies face when it comes to innovation, productivity, and purchasing decisions, and reveals where the opportunities lie—so they are better prepared for future expectations.

 
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While our research aligned with our initial Future Ready study, the B2B study revealed three important new findings:

BUSINESS DECISION-MAKERS (BDM) ARE FAR LESS LIKELY TO SEE THEIR COMPANIES AS GAME-CHANGERS.

 

THEY SEE THEMSELVES AS LESS DATA-READY.

 

And THEY SEE THEMSELVES AS LESS Marketing Ready.

 
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ESSENTIALLY B2B BUSINESS DECISION-MAKERS ARE LESS FUTURE READY

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Where do you begin?

B2B companies focused on growth need to fully understand how the cultural environment influences what technology to adopt—and what to leave behind. To do this, a trusted partner is essential.

We are uniquely positioned to help B2B companies understand their customers and the tools needed to drive efficiencies. It’s a matter of ensuring the data, people, and marketing investments are aligned. We are here to help B2B marketers understand the modern workplace and become Future Ready.
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Make sure your B2B Marketing is Future Ready